7 March 2024
Addis Ababa, Ethiopia – Ethiopia is actively promoting its diverse tourism offerings at the International Tourism Exhibition currently underway in Berlin, Germany.
During the opening days, Tourism Minister Ambassador Nasise Chali met with representatives from various international travel organizations and countries.
These discussions resulted in agreements with major tour companies, known for their large tourist clientele, to include Ethiopia in their travel packages and offerings.
Additionally, Ethiopia explored potential collaborations in tourism promotion and marketing with various institutions.
This annual exhibition serves as a global platform for tourism entities to showcase their destinations and services. Ethiopia’s participation demonstrates its recent focus on promoting tourism development and highlighting its unique attractions to international travelers.
